|
Our
History
GARP was born in August, 1993 as the Great
American Rideshare Program,
part of California's state-mandated employee rideshare program.
Published monthly in both English and Spanish, the GARP Gazette's
bright and breezy, informative style made it a hugely successful
component of California's clean air campaign.
We soon realized that if we could make rideshare interesting, we
could make anything interesting. So in January 1996 we
established ourselves on the World Wide Web and began to GARP the
globe as Good And Ready
Publications.
Now
we provide comprehensive, custom newsletter services to a wide
range of businesses and organizations that include law offices,
Realtors, veterans organizations, mortgage brokers, insurance agents
and auto dealers. We invite you to check our References.
With the advent of electronic newsletter production, the newsletter
business took a giant leap forward, and so did we. Proofing changed
from a laborious, time-consuming and often frustrating operation,
to a super-efficient process that did much to improve the overall
quality of the finished publication. Electronic production and distribution
is not only vastly more cost-effective than traditional printing
and mailing, it also provides lightning-fast delivery.
However,
despite the technological advances, we remain a custom newsletter
house and cling to the traditional values we began with. We
proudly service the many companies who still find that the solid,
physical presence of printed newsletters,
distributed by US mail or handed out by reps on the road, remain
their best option.
|
|
Our
Concept
We all genuinely feel that what we have to share
about our own particular business is both fascinating and
important. Strangely, many of those we feel would
benefit the most from this information just do not agree,
and can soon become bored and tune out.
The
result is that many newsletters are tossed away unread.
Worse, if we persist, we risk annoying and even alienating
the very people we hope to attract.
For
a commercial newsletter to succeed it must entertain
as well as inform.
The
real purpose of sending out a newsletter on a regular basis is not
just to sell. It is to create enough of an interest in your organization
that it generates a contact. It may take several issues, but you
certainly don't want to lose them before then!
We
have been creating effective custom newsletters since 1993 - newsletters
that get read! So if you would like to generate
more response from your mailing list, we know how to do it.
Getting
started is easy!
1. First go to our Designs Page
and choose a design that best suits your purposes.
2. Next eMail
us some details of the newsletter services you require, and
we’ll take it from there.
Or
simply click for a
|