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Our
History
GARP was born in August, 1993 as the Great
American Rideshare Program,
part of California's state-mandated employee rideshare program.
Published monthly in both English and Spanish, the GARP
Gazette's bright and breezy, informative style made it
a hugely successful component of California's clean
air campaign.
We soon realized that if we could make rideshare interesting,
we could make anything interesting. So in January
1996 we established ourselves on the World Wide Web and began
to GARP the globe as Good And
Ready Publications.
Now
we provide comprehensive, custom newsletter services to a
wide range of businesses and organizations. They include law
offices, Realtors, veterans organizations, mortgage brokers,
insurance agents and auto dealers. We invite you to check
out our References.
With the advent of electronic newsletter production, the newsletter
business took a giant leap forward, and so did we. Proofing
changed from a laborious, time-consuming and often frustrating
operation, to a super-efficient process that did much to improve
the overall quality of the finished publication. Electronic
production and distribution is not only vastly more cost-effective
than traditional printing and mailing, it also provides lightning-fast
delivery.
However,
despite the technological advances, we remain a custom
newsletter house and cling to the traditional values
we began with. We also proudly service the many companies
who still find that the solid, physical presence
of a quality printed newsletter, distributed
by US mail or handed out by reps on the road, remain their
best option. |
Our
Concept
We all genuinely feel that what we have to share
about our own particular business is both fascinating
and important. Strangely, many of those we
know would benefit the most from reading this information
tend to become bored, and can tune out.
The
result is that many newsletters are tossed away unread.
Worse, if we persist, we risk annoying and even alienating
the very people we hope to attract.
For
a commercial newsletter to succeed it must entertain
as well as inform.
The
real purpose of sending out a newsletter on a regular basis
is not really to sell a product, service or point-of-view.
It is to create enough of an interest in your organization
that it generates an interested contact. It may take
several issues, but you certainly don't want to lose
them before then!
We
have been creating interesting and effective
custom newsletters since 1993 - newsletters that get read!
So if you would like to generate more response from your mailing
list, we know how to do it.
Getting
started is easy!
1. First go to our Designs Page
and choose a design that best suits your purposes.
2. Next eMail
us some details of the newsletter services you require,
and we’ll take it from there.
Or
simply click for a
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