We were born in August, 1993 as GARP
- the Great American
part of California's Clean Air Act and state-mandated
employee rideshare program. Published monthly in both
English and Spanish, the GARP Gazette's bright
and breezy, easy-to-read style made it a hugely
successful component of California's clean air campaign.
We soon realized that if we could make rideshare interesting,
we could make anything interesting. So in
January 1996 we established ourselves on the World
Wide Web and began to GARP the globe as Good
And Ready Publications.
we provide comprehensive, custom newsletter services
to a wide range of businesses and organizations. They
include law offices, Realtors, veterans organizations,
mortgage brokers, insurance agents and auto dealers.
We invite you to check out our References.
With the advent of electronic newsletter production,
the newsletter business took a giant leap forward,
and so did we. Proofing changed from a laborious,
time-consuming and often frustrating operation, to
a super-efficient process that did much to improve
the overall quality of the finished publication. Electronic
production and distribution is not only vastly more
cost-effective than traditional printing and mailing,
it also provides lightning-fast delivery.
despite the technological advances, we remain a custom
newsletter house and cling to the traditional
values we began with. We also proudly service the
many companies who still find that the solid, physical
presence of a quality printed newsletter,
distributed by US mail or handed out by reps on the
road, remain their best option.
We all genuinely feel that what we have to
share about our own particular business is both fascinating
and important. Strangely, many of those
we know would benefit the most from reading
this information tend to become bored, and can tune
result is that many newsletters are tossed away unread.
Worse, if we persist, we risk annoying and
even alienating the very people we hope to
a commercial newsletter to succeed it must entertain
as well as inform.
real purpose of sending out a newsletter on a regular
basis is not really to sell a product, service or point-of-view.
It is to create enough interest in your organization
to prompt an interested contact. It may take
several issues, but you certainly don't want
to lose them before then!
have been creating interesting and effective
custom newsletters that get read since
1993. So if you would like to generate more responses
from your mailings, we know how to do it.
started is easy!
1. First go to our Designs
Page and choose a design that best suits
2. Next eMail
us some details of the newsletter services you require,
and we’ll take it from there.